SIRTIKA™ converts founder-driven growth into an engineered, predictable revenue system. Five pillars. Four stages. Measurable at every milestone.
The Problem
Most organisations don't have a motivation problem — they have a structural one. These gaps are symptoms of missing architecture, not lack of effort.
The answer is not to work harder — it is to build the right architecture.
Revenue lives in relationships, not systems.
Chasing every sector. No ICP. No persona messaging.
Activity exists. Qualified, staged pipeline does not.
Pitching features. Proposals look like SOWs.
Can't quantify the business case. Buyers delay or walk.
Pipeline meetings happen. Nothing changes.
Core Philosophy
Revenue must be structural, not personality-driven.
Traction must be engineered, not activity-driven.
Growth must be governed, not emotionally managed.
"Institutionalisation × Traction × Governance = Predictable Scale. If any one is zero, growth collapses."
The SIRTIKA Framework
Each pillar defines a structural dimension every revenue engine must have. Built in sequence through the D-A-A-A program.
Framework + AI Intelligence + Advisory
= Predictable Growth Engine
The 12-Month Programme
The five pillars define what you build. D-A-A-A defines how — in sequence, with measurable outputs at every milestone.
D — Month 1
Find the gaps across all 5 pillars. Output: the Pillar Gap Report — your transformation roadmap. Nothing proceeds until the report is complete.
A — Months 2–3
Build SOM, team structure, governance. Architecture comes before activation — this is the foundation most organisations skip.
A — Months 4–6
CXO outreach, live pipeline, exec meetings. Controlled ignition targeting 30–50 strategic accounts. Velocity with structure.
A — Months 7–12+
Win rates compound, founder steps back. All five pillars active. New verticals. Governance embedded in daily execution.
The Deliverables System
Across the five SOM functions, SIRTIKA installs 24 structured deliverables. Each has a named owner. Each runs on a cadence. The system survives the consultant.
Diagnostic Report
DiagnosticMaturity score across 5 pillars, revenue-at-risk estimate, prioritised gap list, and 90-day roadmap.
ICP Definition + Account List
GuideWritten definition of who you sell to with firmographic criteria. Tiered account list (Tier 1/2/3).
Buyer Persona Maps
GuideStructured maps of 5 decision-maker roles — triggers, pains, goals, objections, talk tracks.
Inside Sales Playbook
60-pitch matrix across email, call, LinkedIn, follow-up.
CXO Conversation Playbook
7-phase meeting arc with discovery questions.
ISE Pitch Deck
12-slide first-meeting deck for 20–25 minutes.
Industry Pitch Deck
Vertical variants with industry-specific language.
Company Deck
20-slide corporate presentation for enterprise moments.
Pipeline Stage-Gate Framework
8-stage pipeline with entry/exit criteria.
Engagement Proposal (ROI)
Board-ready with cost-of-inaction model.
Pricing & Discount Matrix
Floor/target/ceiling bands. 4-tier approval gates.
Objection Handling Playbook
5-step method for 6 common B2B categories.
Deal Acceleration Plan
One-page diagnostic for stalled deals.
Governance Charter
Five-meeting operating rhythm. CEO-signed.
Weekly Pipeline Review
Friday 60-min review template.
Weekly Lead Gen Review
Monday 30–45 min review template.
Monthly CEO Dashboard
3-page executive read. Six commitment areas.
Sales Forecasting Template
Commit/Best Case/Weighted view.
Monthly Dashboard Forms
Structured monthly data intake templates.
Sales Operating Manual
20-page runbook for the entire sales system.
Month 2 Execution Plan
30-day activation plan. Week-by-week actions, owners, outcomes.
Campaign Calendar + KPIs
12-month demand-generation plan aligned to sales quota.
Partner Co-Sell Strategy
Partner tiering, joint value proposition, co-sell mechanics.
Compensation & Territory
Comp plan structure, OTE ranges, territory allocation rules.
Proof / Evidence
₹6–8Cr
Revenue Leakage Identified
25-35%
Improvement Potential Uncovered
1.5× → 3×+
Pipeline Coverage Improved
90 Days
Founder Dependency Reduced
CRM Diagnosys
"We thought we needed a CRM. The Diagnosys showed us where pipeline data was broken — and what to fix before spending on technology."
SIRTIKA Diagnosys
"In two weeks, a clearer picture than in five years. ₹7 Cr of leakage sitting in plain sight."
Premium Transformation
"No SOM to a fully documented process in 90 days. Governance rhythm changed our Monday mornings."
Fractional CGO
"Stuck at ₹30 Cr for three years. Within 12 months crossed ₹40 Cr. Team closes 60% independently."
Before → After
Five structural shifts that happen when the right architecture is installed.
Offerings
Choose the depth that matches your stage.
CRM readiness across 8 dimensions
49-question assessment that scores your sales engine's CRM readiness. Maps every gap to a specific CRM capability and quantifies the revenue opportunity a properly configured CRM unlocks — before you spend a single rupee on implementation.
Committed Outcome
Readiness score + gap mapping + ₹ opportunity
1–2 weeks
SIRTIKA# Diagnosys AI-native assessment platform Gap identification across 5 dimensions: Sales Process Maturity, Market Traction, Talent & Capabilities, Governance Effectiveness, Growth Strategy SWOT & revenue loss analysis Priority-based recommendations Blueprint for predictable revenue engine.
Committed Outcome
Leakage quantified + prioritised roadmap
2–3 weeks
Full Diagnosys followed by a 90-day intensive. Sales Operating Model installed, ICP defined, governance running, team enabled, CXO meetings structured, and deal strategy activated. The foundation your growth depends on — built before GTM begins.
Committed Outcome
5+ exec meetings + 2 closures + SOM + governance
90 days
Full 12-month D-A-A-A engagement with Naveenn embedded as your Fractional Chief Growth Officer. From diagnosis through deal execution and acceleration — building capability inside your team, not dependency on the outside.
Committed Outcome
30% growth + 5+ meetings/mo + 3+ prospects/mo
12 months
The Architect
28+ years in enterprise revenue leadership. EY Partner, CRO, founder. Worked with 100+ technology companies. Built SIRTIKA to solve the structural growth problem permanently — replacing founder dependency with an engineered revenue architecture.
28+
Years Experience
EY
Ex-Partner
CRO
ZINIT India
Founder
Cloudway
Begin Here
Every engagement starts with a conversation. No pitch. No pressure.
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