01 · Diagnose the revenue engine
Surface structural gaps before prescribing fixes — across targeting, engagement, conversion, governance and scale.
Move from founder-led or personality-led selling to a documented, governed revenue engine — built around how your business actually targets, engages, closes, governs and scales.
Operating assets with owners and cadences.
Growth becomes unpredictable when targeting, buyer engagement, qualification, forecasting and governance depend on individual habits. SOM Hub turns those habits into a company-specific operating system that leadership can see, coach and govern.
Surface structural gaps before prescribing fixes — across targeting, engagement, conversion, governance and scale.
Translate the diagnosis into operating assets, decision rights, stage rules, cadences and role expectations.
Use the Hub to make the model accessible in day-to-day work and see where adoption is strong or weak.
Focus leadership reviews on deal quality, forecast discipline, stage integrity and the behaviours that drive predictable revenue.
One operating architecture. Five connected functions. Every asset, owner and review rhythm has a place.
CRM records what happened. Training builds general capability. Consulting reports often stop at recommendation. SOM Hub installs a company-specific Sales Operating Model and provides the adoption layer to keep it working.
Clear answers before the next conversation.
A Sales Operating Model defines how a company targets accounts, engages buyers, qualifies and closes opportunities, governs pipeline and forecasting, and scales revenue through documented assets, owners and review rhythms.
No. CRM stores customer and opportunity records. SOM Hub defines and governs how the company sells — including the company-specific playbooks, stage rules, governance and adoption expectations around those records.
Sales training builds general knowledge. SOM Hub is organisation-specific: it installs the company’s own Sales Operating Model and helps leadership see whether it is being applied in live work.
Diagnosys is the diagnostic entry point. It can be bought separately, but diagnosis is also embedded in every company-specific Sales Operating Model engagement so the model is built from evidence rather than assumptions.
Start with the operating problem. SIRTIKA can diagnose the revenue engine, build the Sales Operating Model and help leadership govern its adoption.
Every asset, cadence and decision right is anchored to one of the five canonical functions.
Three components. Buy what you need; each can stand on its own.
Assess the revenue engine and surface the highest-priority gaps.
Generate the client-specific blueprint, then keep it alive through the Hub.
Not another document sitting in a folder.
Use the scorecard to see whether your revenue engine is personality-led, emerging, structured or governed.
Take the self-assessment ↗